Featured · AI Search & AEO
The AI Search Foundations checklist: is your website AI-ready?
Found, understood, trusted, secure, and it converts. The five foundations a website needs to win AI search, and a free way to check where yours stands.
Insights
Become the default answer.
Answer-shaped, sourced thinking on AI search, SEO, speed and conversion - the moves that get you found, understood and trusted by humans and the AI agents that now shortlist them.
AI Search & AEO
Vault-LD: how agent memory joins the web's knowledge graph
Vault-LD turns markdown frontmatter into linked data, so agent memory can join the web's knowledge graph. What it is, why YAML-LD matters, and what your company gains.
AI Search & AEO
How to make your website readable to AI agents - our build log
Every page on our site is now readable to AI agents: Markdown twins carrying linked-data frontmatter. The build log, the bugs we found, the steps to copy.
AI Search & AEO
What is Answer Engine Optimisation (AEO)?
Answer engine optimisation (AEO) makes your site the source AI assistants quote when buyers ask. What it is, how it differs from SEO, and what measurably works.
Website Speed & Performance
Slow loses twice: the visitor who bounces, the AI that skips you
Speed is the first trust signal people and AI agents read. Security through minimalism leaves almost nothing to breach. Architecture is now marketing.
AI Search & AEO
You can't optimise a website an AI can't read
AEO tactics on a slow, bloated, tracker-heavy site are lipstick on a wall the AI agent won't climb. Why AI search visibility starts with the foundation.
AI Search & AEO
Your buyers are asking an AI about you. It answers without you.
Buyers now research through ChatGPT and Google's AI before they ever visit a website. If an AI can't read yours, you lose the sale and never know it existed.